Chen Huailin 陳 懷 林

Associate Professor

Administrative Roles

  • Chair of MA Steering Committee
  • Member, Departmental Executive

Academic Qualifications

  • BA, MA (Fudan University)
  • PhD (University of Wisconsin-Madison)


  • “The Societal Level and Individual Level Analysis”

Research Area

  • Political Communication
  • Media Framing on Social Issues
  • The Interaction of Mass Media in Great China Region
  • The Long-term Impact of Television on Society

Current Research

  • Impact of Olympic Medals on Image of Participating Countries
  • Analysis on Media Frames and Audiences’ Interpreting Frames of Social Issues
  • City Image and Media Use in Southern China.
  • The Changing Effects of Political Propaganda in China.

Current Research Grants

Title: National Image, National Pride and National Identity after Olympic Games: Media Frames and Audiences’ Interpretations, From Jan 2013 to Dec. 2014



  • 中國傳媒新論, 何舟、陳懷林著. 香港:太平洋出版社,1998. [The Chinese Media: A New Perspective.Z. He & H. Chen. Hong Kong: The Pacific Century Press, 1998]

Book Chapters

  • 陳懷林,中国大陆和海外华语地区传播学期刊论文写作规范之实证比较(2005—2010),,黃旦,沈囯麟編《理论与经验——中国传播研究的问题及路径》,2013年12月,ISBN:978-7-309-10207-9/G1255
  • The Impact of Interpreting Frames on the Attitude towards Controversial Issue, H, Chen, in Zhang Guoliang (ed.) e Society Communication:Creation, Cooperation and Responsibility, P341-P35, Shanghai Publishing House, August, 2010
  • Chen Huailin, Factors Influence the Adoption of International Research Format: A Comparison and Analysis of Research Articles in Communication Journals in Three Chinese Societies (1995 – 2006), in Zhang Guoliang & Yao Junxi (eds.), New Media Communication in the Context of Globalization, Shanghai People’s Publishing House, June, 2008. ISBM 978-7-208-07908-3.
  • 陳懷林,2007 ,傳播效果研究,魯曙明、洪浚浩主編《報告與分析:西方大眾傳播學研究的前沿》。 [Media Effect Study: An Review and Prospect, H, Chen, in Lu Shuming & Hong Junhao (eds) Report and Analysis: The Frontier of Western Mass Communication Study, People University Press, July 2007.]
  • 陳懷林,2005。在市場和體制的壓力下求存:大中華地區新聞從業人員對爭議性採編手法的態度及其成因, 張國良主編《中國傳播學評論》,復旦大學出版社,2005年。[Struggle under Pressures from Market and Institution: Exploring the Attitude towards Controversial Behaviors among Journalists’ in Great China Areas, H. Chen, Chinese Communication Studies Review, No.1,pp.58-86, Oct. 2005.]
  • 楊洸、陳懷林, 2004,城市形象:非典型涵化效果分析。張國良、黃知曉主編《資訊和全球化時代的中國傳播研究》,上海:復旦大學出版社[City Image: An Atypical Analysis of Cultivation Effect, G. Yang, H. Chen and H Cheong, in Zhang Guoliang & Huang Zhixiong (Eds) The Chinese Communication Studies in the time of information of globalization, Fudan University Press, Shanghai, Oct. 2004 (ISBN-7-309-04184-4).]
  • 陳懷林,2004,第8章:對爭議性編采手法的態度,羅文輝、陳韜文等合著《變遷中的中國大陸、香港和臺灣新聞工作 者》,第209-232頁。臺灣:巨流出版社,2004年9月。[The Attitudes toward Controversial Journalism Behavior, H. Chen, in Ven-Hui Lo & Joseph Chan (Eds) The Changing Journalists in Mainland China, Hong Kong and Taiwan, Chuliu Press, Taiwan, Sept, 2004.]
  • The Chinese Press Finance Reform and its Impact in 1990s, H. Chen & C. C. Lee, in J. Cheng (Ed.) China Review 1998 , pp. 517-546. Hong Kong: Chinese University Press, 1999.
  • Magic in the Tube: Impact of Hong Kong Television in Guangzhou, H. Chen, in Chong Chor Lau and Geng Xiao (Eds.) China Review1999, pp. 213-230. Hong Kong: The Chinese University Press, 1999.
  • Press Finance and Economic Reform in China, in J. Cheng (Ed.) China Review 1998, H. Chen & C. C. Lee, pp. 577-610, 1998, Hong Kong: Chinese University Press, 1998.

Journal Articles

Refereed Journals:

  • Medals, Media and Myth of National Images: How Chinese Audiences Think of Foreign Countries during the Beijing Olympics, H. Chen, Public Relations Review, Dec.2012, pp. 755-764.
  • Guo, Z., Cheong, W., & Chen, H., 2007. Nationalism as public imagination: Media’s routine contribution to latent and manifest nationalism in China. (2007). International Communication Gazette. 69(5):366-389. Sage Publications
  • 楊洸、陳懷林,2005。 傳媒使用模式對珠海市民的澳門城市形象的影響,《新聞學研究》(臺灣),2005年10月,31-69頁。[The Impact of Media Use on Zhuhai Audiences’ Perceived City Image of Macao, Mass Communication Research (Taiwan) , G. Yang and H. Chen. No.85, Oct. 2005 pp.31-69.]
  • 楊洸、陳懷林,2005。在多元化資訊環境中建構城市形象:從珠海看澳門,《新聞與傳播研究》(中國社科院新聞研究 所),2005年第2期,66-75頁。[Framing of City Image in a Multi-channel Information Environment: Look at Macao from Zhuhai, H. Chen, Journalism & Communication Studies (Beijing, ISSN1005-2577), G. Yang and H. Chen. Oct. 2005 pp.66-75]
  • 郭中實、祝建華、陳懷林, 2002。香港和廣州受眾的直接和媒體體驗對犯罪觀念的影響,《新聞學研究》(臺灣),2002年4月, 61-86頁。[Direct and Mediated Experience as Sources of Crime Perception between Residents in Hong Kong and Guangzhou. Mass Communication Research (Taiwan) , Z. Guo, J. Zhu and H. Chen. April 2002 pp61-86.]
  • Z. Guo & H. Chen, 2001. The Double Face of China’s Media Under Reform: A Media Sociology Perspective on the Commercialization of China’s Media Content,” Mass Comm Review 2001.
  • Zhongshi Guo, Jonathan. J. H. Zhu, and Huailin Chen, 2001. Mediated Reality Bites: Comparing Direct and Indirect Experience as Sources of Perceptions across Two Communities in China, International Journal of Public Opinion Research , Vol. 13, No. 4, 2001.
  • Z. Guo, J. Zhu and H. Chen, 2001. Mediated Reality Bites: Comparing Direct and Indirect Experience as Sources of Crime Perceptions across Two Communities in China,. International Journal of Public Opinion Research, March 2001.
  • 陳懷林,1999,1999年代中國傳媒的制度創新,《二十一世紀》(香港中文大學),1999年第二期,3-13頁。[Institutional Innovation of China Media System in 1990s, H, Chen. Twenty First Century (Chinese University of Hong Kong), 3-13, 1999.]
  • H. Chen & Z, Guo, 1998. Opposites Apart: Explaining Differential Revenues between China’s Party and Mass-appeal Newspapers. Asian Journal of Communication , 2, 70-99, 1998.
  • 陳懷林、郭中實, 1998. 中國黨報與大眾報紙廣告收入的非均衡發展,《新聞學研究》(臺灣),第57期,1998年,5-26頁。 [An Analyze of Divergent Development in Advertising Market Shares among Party and Mass Newspapers, H, Chen & Z, Guo. Mass Communication Research (Taiwan) , 57, 5-26, 1998]
  • Z. Guo, H. Chen, China’s Media Content Under Commercialism, Mass Comm. Review , Vol 24 (3-4),pp. 85-101, 1997.
  • J. Meleod, Z. Guo, & H. Chen, 1996. The Impact of Traditional and Non-traditional Media Forms in the 1992 Presidential Election, Journalism and Communication Quarterly , 73,401-416, 1996.
  • 陳懷林,黃煜, 1996。中國大陸的傳媒市場化及其非均衡發展《新聞學研究》,1996年第53期,191-208頁[Media Marketization and Its Uneven Development in Mainland China, H. Chen & H. Yu. Mass Communication Research , 53, 191-208,1996.]
  • 陳懷林、黃煜,1996。論中國報業市場化的非均衡發展,《新聞與傳播研究》(中國社科院新聞研究所),1996年 第2期,2-11頁)。On Uneven Development in Newspaper Industry Marketization in China, H. Chen, Journalism & Communication , 2, 2-11, 1996

Academic Journals

  • 陳懷林,郭中實,1998。試析黨報和大眾報紙廣告市場之“收入溝”現象,《新聞大學》,1998年夏 季,18-25頁。[Analysis of Divergent Development in Advertising Market Shares among Party and Mass Appeal Newspapers, H. Chen & Z. Guo. Journalistic University Quarterly, Summer, 18-25, 1998.]
  • 陳懷林, 1989。論雜誌型電視新聞專欄節目,《中國廣播電視年鑒1988》,1989年,187-188頁。[H, Chen. Yearbook of China Television and Broadcasting 1988, 187-188, 1989]
  • 陳懷林, 1987。論雜誌型電視新聞專欄節目,《廣播電視研究》,1987年秋季,4-12頁。[H, Chen. On Magazine Style TV News Column, Television and Broadcasting Research, 2, 4-12, 1987 ]
  • 陳懷林, 1987。試論評論性電視新聞專欄節目,《新聞大學》,1987年秋季,23-28頁。[H, Chen. On Commentary TV News Column, Journalistic University Quarterly, Fall, 23-28, 1987. ]
  • 陳懷林, 1986。報紙的資訊功能和黨報改革,《新聞大學》,1986年春季,17-23頁。[The Informative Function of Newspaper and Party Newspapers Reform,” H. Chen, Journalistic University Quarterly, Spring, 17-23, 1986. ]

Professional Affiliations

  • Member of International Communication Association
  • Member of Association for Education in Journalism and Mass Communication
  • Member of Chinese Communication Association

Teaching Area

  • Theory of Journalism and Mass Communication
  • Research Methods of Communication
  • Pattern of Communication in Chinese Society
  • Media and Society
  • History of Chinese Communication
  • Chinese News Writing and Editing
  • Public Opinion

Current Courses

  • COMB210 Quantitative Research Methods I
  • COMB220 Quantitative Research Methods II
  • COMB310 Communication Theory
  • COMB355 Public Opinion
  • COMM702 Research Methods Of Mass Communication

Previous Courses

  • BJPC406Chinese Media & China Reporting
  • COMM104Communication II : Mass Media
  • COMM204Communication Media II: Current Events & the Media
  • ICNM003Communication Patterns And Culture In Greater China
  • ICNM005Public Opinion



  • LI, Ningyi, Analysis of Changing Trend of Internet Related Law and Regulations in China
  • YANG Liu, Comparative Analysis of Media Frames on Terrorism Issue between Western and China Media
  • HUANG, Yawen, Analysis of Changing Image of Macao on Local and Regional Media
  • ZHU, Congqian, The Media Image of Power Generation 2nd in China.


  • GU, Yuqi, A Comparative Analysis of Chinese and U.S Newspaper Coverage of Terrorist Attacks in China and USA.
  • XU, Ming, Framing the Social Activity in Macao
  • ZHONG, Li, Media Frame and Media Discourse Analysis
  • LIU Yifei, Analysis of Values in the TV Series II

Contact Details

Faculty of Social Sciences (FSS)
University of Macau
Avenida da Universidade,Taipa, Macao
Room: Humanities & Social Sciences Building (E21), 2044 Telephone: (853) 8822 8987
Fax: (853) 8822 2338
E-mail address: