Cheang Ka Ian, Justina 鄭 家 欣


Senior Lecturer

Academic Qualifications

  • BA (University of Macau)
  • MA (University of Leicester)
  • MPhil (Lingnan University)
  • PhD candidate (The Australian National University)

Professional Affiliations

  • Member, Asian Studies Association of Hong Kong (ASAHK)
  • Member, Chinese Communication Association (CCA)
  • Member, International Association of Intercultural Communication Studies (IAICS)

Research Area

Intercultural Communication, Communication Effects, Cultural Studies

Selected Publications

Book Chapters

  • Cheang, J. (2009). Does your Name Project your Desired Image? Personal Names as the Tool for Impression Management and its Effectiveness, In Yorgo Pasadeos (Ed). Variety in Mass Communication Research. (pp. 219-225). Athens, Greece: The Athens Institute for Education and Research.

Journal Articles

  • Cheang, J. (2008) “Choice of Foreign Names as a Strategy for Identity Management.” Intercultural Communication Studies XVII:2.

Conference Papers and Presentations

International Conferences

  • Cheang, J. (2010). “Formation of E-mail Addresses: A Macau Case Study.” Paper presented at the Australian and New Zealand Communication Association Conference (ANZCA) 2010. Old Parliament House, Canberra, Australia, July 2010.
  • Cheang, J. (2009). “Cultural Preference on the Choice of Foreign Names – A Comparative Study.” Paper presented at the Australian and New Zealand Communication Association Conference (ANZCA) 2009: Communication, Creativity and Global Citizenship, Queensland University of Technology, Brisbane, Australia. July 2009.
  • Cheang, J. (2008). “Representation of Macau as a Touristic Site: A Study of Travel Narratives in Chinese-language Blogs.” Paper presented at the International Conference: From Brazil to Macao: Travel Writing and Diasporic Spaces, Lisbon, Portugal. September 2008.
  • Cheang, J. (2008). “Does Your Name Project Your Desired Image? Personal Names as the Tool for Impression Management and Its Effectiveness.” Paper presented at the 6th International Conference on Communication and Mass Media, Athens, Greece. May 2008.
  • Cheang, J. (2007). “Choice of Foreign Names as a Strategy for Identity Management.” Paper presented at the International Association for Intercultural Communication Studies Annual Conference: Harmony Diversity and Intercultural Communication, Harbin, China. June 2007.

Research Projects

Internal Projects – University Projects:

  • Chang, W. Y., & Cheang, J. (2008/2009). “Intercultural Study of Information
    Processing Strategies by Utilizing Eye-Tracking Methodology.”

Teaching Area

  • Intercultural Communication
  • Interpersonal Communication
  • Visual Communication

Current Courses

  • COMB450 Field Intership
  • COMM316 Communicating in a Global Society

Previous Courses

  • BJPC402 Theories and practice of Public Communication
  • COMB222 Introduction to Advertising
  • COMM102 Communications I: Interpersonal and Small Group
  • COMM104 Communication II : Mass Media
  • COMM205 Communication III: Intercultural
  • COMM206 Public Relations
  • COMM207 Visual Communication and Design
  • COMM301 Video Production I: Techniques
  • COMM313 Journalism II
  • COMM406 Internships in Macau : Theory and Practice

Contact Details

Faculty of Social Sciences (FSS)
University of Macau
Av. Padre Tomas Pereira, Taipa, Macao
Room: Humanities & Social Sciences Building (E21), 2059 Telephone: (853) 8822 8969
Fax: (853) 8822 2338
E-mail address: justinac@um.edu.mo