Lisa Xiaoqin, Li 李 小 勤


Assistant Professor

Academic qualifications

  • Ph.D. in Mass Communication (Hong Kong Baptist University, Hong Kong)
  • Master of Economics (Jinan University, Guangzhou)
  • Bachelor of Economics (Renmin University of China, Beijing)

Dissertation

傳媒 “越軌”在中國:以《南方週末》為例 Media “deviance” in China: The Case of Southern Weekend

Current Research Areas

  • Media effects, political communication and science communication
  • New media and social network studies in Greater China

Research Grants

  • Li, Xiaoqin, Principal Investigator. Media Use, Scientific Understanding, Public Trust of Scientists and NGOs in China: The Implications of Knowledge Gaps in a Network Society Perspective. (MYRG2016-00084-FSS), 01/01/2017-31/12/2019.
  • Li, Xiaoqin, Principal Investigator. The Paradigm Shift of Journalistic Professionalism under Media Convergence: The Case of Southern Media Group in China (MYRG2015-00139-FSS), 16/04/ 2015- 15/04/2018.

Selected publications

Journal Articles

  • Jun Li & Li, Xiaoqin (2017): Media as a core political resource: the young feminist movements in China. Chinese Journal of Communication, 10 (1), pp.54-71. DOI: 10.1080/17544750.2016.1274265 (SSCI).
  • Li, Xiaoqin, & Guo, Zhongshi, (2013). Media use and perceived media functions of metropolitan audiences: The case of Guangzhou. (都市受眾的傳媒使用與傳媒功能認知:以廣州為個案). Hong Kong: Communication & Society, 26, 75–100. (In Chinese).(TSSCI).
  • Guo, Z., & Li, L., (2011). Perceptions of media functions and processing of news: analysis of audience in a Chinese metropolis. Asian Journal of Communication 21(1): 47 – 68. (Print ISSN: 0129-2986 0129-2986; Online ISSN: 1742-0911) (SSCI)
  • Li, Xiaoqin, (2007). Alternative Analytical Framework of Media Deviance (傳媒越軌的替代性分析框架). Hong Kong: Communication & Society, 2 : 133-160  (In Chinese).
  • Li, Xiaoqin, (2011). A preliminary study on the surveillance function of Chinese media in Macau(澳門華文傳媒資訊功能與監督角色初探). Macau: Journal of Macau Studies, 2: 128-133.  (In Chinese).

Books

  • Li, Xiaoqin, (1999). Applied Marketing Research,(市場調查的理論與實務) Guangzhou: Jinan University Press. (In Chinese)
  • Li, Xiaoqin, (1998). Facing the Unavoidable Inducements: Advertising Ethics , (廣告倫理:面對難以躲避的誘導). Shandong Educational Press. (In Chinese).

Book Chapters

  • Li, Xiaoqin, Chen Yanyue, & Gong Xiaojing (2017). MOOCs in China: A Review of Literature, 2012-2016. In Ma, W.K.W., Chan, C.K.A., Tong, K.-w., Fung, H., Fong, C.W.R. (Eds.). New Ecology for Education – Communication X Learning (pp.21-32). Springer. (ISBN: 978-981-10-4345-1).
  • Li, Xiaoqin, (2013). A preliminary study on the surveillance function of Chinese media in Macau. In Selected Works of Social Sciences and Humanities of Macau (2008-2011) (p. 1271-2178). Foundations of Macau & Social Sciences Academic Press (China). (ISBN978-99937-1-112-4)
  • Li, Xiaoqin, (2012). An analysis of Chinese media performance in Macau: Their present situation and the future. In Hao, Y., & Wu, Z. (eds). Blue Book of Macau: Annual Report on Economy and Society of Macau (2011-2012) (p. 242-252). Beijing: Social Sciences Academic Press (China). (ISBN 978-7-5097-3212-0) 李小勤 (2012)。〈澳門華文媒體的現狀、表現與發展〉。郝雨凡、吳志良主編:《澳門藍皮書:澳門經濟社會發展報告 (2011-2012)》(頁242-252)。北京:社會科學文獻出版社。
  • Li, Xiaoqin, (First author) (2010). Effective public communication: The management of public affairs in Macau. In Public Management in the 21st Century. pp.428-432. Shanghai: Hibooks. (ISBN978-7-5432-1838-3) (In Chinese).李小勤,張榮顯,陳怡如 (2010)。〈政府有效的公共傳播:澳門公共事務的管理。中山大學行政管理研究中心等主編:《21世紀的公共管理:機遇與挑戰——第三屆國際學術研討會文集》,pp.428-432。上海:格致出版, 上海出版社(ISBN 978-7-5432-1838-3)。
  • Li, Xiaoqin, (First author) (2009). Effective Public Communication by the Government: Media Effects on Political Trust in Macau (In Chinese) (ISBN978-999937-58-79-2). 李小勤,張榮顯,陳怡如 (2009)。〈政府有效的公共傳播與澳門市民的政治、社會信任度的關係研究〉。李向玉主編:《“騰飛的澳門:回歸十年的回顧與展望”國際學術討論會論文集III(社會卷)》,pp.215-23。 澳門:澳門理工學院出版 (ISBN978-999937-58-79-2)。
  • Cheong, A., Wu, M. & Li, X., (2008). Internet in Macao. World Internet Project: International Report 2009. CA: Center for Digital Future, University of Southern California.

Conference Proceedings

  • Li Xiaoqin, & Gong Xiaojing (2-6 Dec 2016). Reading together, profit together? A case study of media convergence at Bingodu. 1st PRSC & 9th PRAD Conference Proceedings, pp98-100. Hong Kong: Hong Kong Baptist University.
  • Li, Xiaqin, Mou Runrun, & Gong Xiaojing (2015). Small is Beautiful: Media Convergence of a Lifestyle Magazine Cityzine. In Proceedings of Chinese Communication Forum 2015. (In Chinese).
  • 李小勤, 牟潤潤, 貢曉靜(2015年11月6-8日)。小的是美的:《城市畫報》的新媒體融合之路。《2015中國傳播學論壇“傳媒業變革與傳播學創新”論文要覽》, p.52, 中國重慶:重慶大學。
  • Li, Xiaoqin (2014). Since 1984: The Emergence of Journalistic Professionalism of Southern Weekend. www. aejmc.org (online)
  • Li, Xiaoqin, (2012). Southern Weekend: The budding of press freedom and journalistic professionalism. Proceedings of The 3rd Conference on Intellectuals and the Press in Republican China: Journalistic Professionalism in China – Historical Path and Reality Construction. pp.44-58. Hong Kong: City University of Hong Kong.
  • Li, Xiaoqin & Guo, Zhongshi, (2009). Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan.www.aejmc.org. (online)

Conference Papers

  • Li, Xiaoqin, (2014). Since 1984: The Emergence of Journalistic Professionalism of Southern Weekend. AEJMC 97th Annual Conference in Montreal, Canada. Aug. 2014, Canada
  • Li, Xiaoqin, (2013). (First author) Community, Conflict and Coverage: How do Hong Kong and Macau Newspapers Present Conflict with Mainland China? IAMCR Annual Conference in Dublin, Ireland.
  • Li, Xiaoqin, (Co-author), (2012). Knowledge Gap and the Political Gap: Comparison the SES Model between Macau and Zhuhai . The Annual Conference of Chinese Communication Society (CCS): Interdisciplinary and Transformation: Communication and Interaction in the Changing Era. July 2012, Providence University: Taichung, Taiwan.
  • Li, Xiaoqin, (2012). Southern Weekend: The budding of press freedom and journalistic professionalism. The 3rd Conference on Intellectuals and the Press in Republican China: Journalistic Professionalism in China – Historical Path and Reality Construction. April 2012, Hong Kong: City University of Hong Kong.
  • Li, Xiaoqin, (First author), (2011). Angel or Demon?: A Content Analysis on China’s National Images in China Daily and New York Times, 2008-2011. The 4th International Forum on PR and Advertising. Aug. 2011, University of Massachusetts, Amherst, MA, USA.
  • Li, Xiaoqin, (2010). Cross Generation Knowledge Gap: the SES Model of Macau.2010 Annual Conference of International Communication Association (ICA). June 2010 , Singapore.
  • Li, Xiaoqin, (Co-author), (2010). Effective Government Communication: Examining Perceived Communication Effectiveness and Public Trust in the Macao Government. 2010 Annual Conference of International Communication Association (ICA). June 2010,Singapore.
  • Li, Xiaoqin, (First author), (2009). Perceptions of Media Functions and Processing of News: Analysis of Audience in a Chinese Metropolitan. AEJMC Annual Convention in Boston, Aug. 2009, MA, USA.
  • Li, Xiaoqin, (First author), (2009). Audience Consumption Patterns in Post-Deng China: Perceptions of Media Functions and Processing of News. ”Beyond East and West: Two decades of media transformation after the fall of communism”, June 2009, Central European University. Budapest, Hungary.
  • Li, Xiaoqin, (2009) (In Chinese). Effective Public Communication by the Government: Media Effects on Political Trust in Macao (政府有效的公共傳播與澳門市民的政治、社會信任度的關係研究), International Conference ” Rising Macao: Review and Prospects on the Tenth Anniversary of Macao SAR ” (“騰飛的澳門:回歸十年的回顧與展望”國際學術討論會, 四月, 2009,澳門:澳門理工學院
  • Li, Xiaoqin, (First author), (2008). Effective Public Communication by the Government: Managing Public Issues in Macao(政府有效的公共傳播:澳門公眾事務的管理),3rd International Conference on“Public Management in 21st century: Opportunities and Challenges”, October 2008, Macau.
  • Li, Xiaoqin, (First author), (2008). 傳媒多傳遞少過濾,政府傳播越有效?有效政府傳播研究之:澳門傳媒傳播效果報告。 第二屆“兩岸四地傳播與時局發展研討會”,六月, 2008,澳門。
  • Li, Xiaoqin, (Top Faculty Paper), (2006). The representation of the Other: A content analysis of Southern Weekend’s reporting on peasants and migrant Workers, 1984-2002 (In Chinese). 2006 China Communication Forum. August 2006, Shenzhen, PRC.
  • Li, Xiaoqin, (2006). Media deviance in China: The case of Southern Weekend. 2006 IAMCR Conference, July 2006, Cairo, Egypt.
  • Li, Xiaoqin, (Coauthor), (2003). Tyranny of the minority: Analyzing the expression of unpopular opinion in support of legislation against subversion in Hong Kong. Annual meeting of Wapor, September, 2003, Prague, CZ.
  • Li, Xiaoqin, (2003). Alternative framework of media deviance (In Chinese). Annual Conference of Chinese Communication Society (CCS), July 2003, Taiwan.
  • Li, Xiaoqin, (2003). The taming of the shrew: An alternative perspective to resource-power model of China’s media. Annual Conference of European Communication Congress (ECA), March 2003, Munich, GE.
  • Li, Xiaoqin, (Coauthor), (2002). First come out is a rotten egg: A dynamic typography of China’s media content in the reform era. Hawaii international conference on social sciences, June 2002, Hawaii, US.
  • Li, Xiaoqin, (2002). Balancing the interests of audiences and advertisers in media markets in Mainland China: A Case Study of Southern Weekend, Conference in ‘Marketing communication strategies in a changing global environment’, May 2002, Hong Kong

Professional affiliations

  • Member of AEJMC, IAMCR, ITS, CCS and CCA.

Teaching Area

  • Political Communication
  • Research Methods
  • Media and Society
  • China Media Studies

Supervisions

  • Wang, Qinglin: Media effects research in China (MA supervisor)
  • Mou, Rurnrun: New media research in China (MA supervisor)
  • Wong, Cathy: Political communication in Macau (MA supervisor)
  • Lei, Doris: New media and the knowledge gap in Macau and China (MA supervisor)
  • Li, Jun: Journalistic professionalism research in China (PhD supervision committee member)

Courses Taught

  • COMB121 Introduction to News and Journalism
  • COMB210 Quantitative Methods I
  • COMB220 Quantitative Methods II
  • COMB352 Advertising Planning and Strategy
  • COMB465 Political Communication
  • COMM316 Communicating in a Global Society
  • GESB011 Public Speaking
  • COMM707 Special Topics on Journalism and E-News
  • COMM711 Communication and Social Change
  • COMM718 Special Topics on Communication Research

Contact Details

Faculty of Social Sciences (FSS)
University of Macau
Avenida da Universidade,Taipa, Macao
Humanities & Social Sciences Building (E21), 2062
Telephone: (853) 8822 8966
E-mail address:  xqli@um.edu.mo