Leah Ying, Li 李 穎


Assistant Professor

Administrative Roles

  • FSS GE Coordinator
  • Member of PhD Steering Committee of Department of Communication

Academic Qualifications

  • Ph.D. in Communication, Annenberg School for Communication, University of Southern California
  • M.A. in American Society and Culture, Center for American Studies, Beijing Foreign Studies University
  • B.A. in English Language and Literature, Shaanxi Normal University

Dissertation

“Digital Storytelling as Grassroots Media Practice for Empowerment: The Case of the Chinese Immigrants in the San Gabriel Valley”

Research Areas

  • Public Communication Campaigns
  • Advocacy and Public Relations
  • International and Development Communication
  • Public and Cultural Diplomacy

Publications

Book Chapters

  • Ying Li (Forth Coming), The Ethos of Macau: A Chimeric City of Illusion and Eclecticism, in Daniel A. Bell and Avner de-Shalit Eds. The Spirit of Cities: Why the Identity of a City Matters in a Global Age

Journal Articles

  • Ying Li & Shu Meng, (under review) ‘Managing’ Collective Memory of Trauma for a Global Audience: The Case of Public Art in the Nanjing Massacre Memorial
  • Li, Y. (2006) Broadening the Scope of Development Communication Campaigns:Advocating for Advocacy. Communication for Development and Social Change: A Global Journal, Vol. 1, No. 2, p. 26-39.

Conference Papers and Presentations:

  • Y. Li 2012, Place Branding as Urban Communication Practice: The Case of Macau, SAR, China. Paper presented at the International Communication Association Annual Conference in Pheonix, May 2012.
  • Y. Li, 2013, NIMBY Syndrome and the Issue of Trust: The Case of Macau’s LRT Project. Paper presented at the Regional Conference ICA/ACOP/AE-IC/UMA, Spain, July 2013.
  • Y. Li 2012, Place Branding as Urban Communication Practice: The Case of Macau, SAR, China. Paper presented at the International Communication Association Annual Conference in Pheonix, May 2012.
  • Y. Li & Y. Tan, 2013, China National Petroleum Corporation’s Ethical Commitment to Corporate Social Responsibility in Africa, Rhetoric and Realities, The Center for Global Public Relations Global Research Conference, University of North Carolina, Charlott, April 2013.
  • Y. Li, 2011, Networked Activism as Subpolitics: Developing a Dialogue-based Public Diplomacy Model. Paper presented at “The Future of US-China Media Communication and Public Diplomacy in a Post-Crisis World”,Amherst, August 2011.
  • Y. Li, 2011, Digital Storytelling as a Public Relations Tactics for Internal Organizational Identity Building. Paper presented at 2011 BledComm Internal Public Relations Symposium,Lake Bled, Slovenia, July 2011.
  • Y. Li, 2010, Development Communication as Subpolitics: Advocacy in the Developmental State of China. Paper presented at International Communication Association Annual Conference, Singapore, June 2010.
  • Li, Y. (2008) Towards a Conceptual Framework for Participation and Empowerment in Participatory Video and Digital Storytelling. Paper presented at International Communication Association Annual Conference, Montreal, Canada. May 2008.
  • Li, Y. (2007) Making Sense of Facilitative Media: A Theoretical Exploration on Digital Storytelling. Paper presented at International Communication Association Annual Conference, San Francisco, USA. May 2007.
  • Li, Y. (2006) Advocacy as Communication Strategies for Development: A Synthesis. Paper presented at International Association for Media and Communication Research Annual Conference, Cairo, Egypt. July 2006.
  • Li, Y. (2006) Feminism and Women’s Grassroots Organizing: A Look at the Disjuncture in Discursive Travel. Paper presented at International Communication Association Annual Conference, Dresden, Germany. June 2006.
  • Li, Y. (2006) Participatory Visual Production for Advocacy: A Theoretical Exploration of Its Effectiveness. Paper presented at National Communication Association Annual Conference, Boston, USA. Nov. 2005.
  • Li, Y. (2005) Communication Ecology Perspective and Its Contributions to Community Activism. Paper presented at National Communication Association Annual Conference, Boston, USA. Nov. 2005.
  • Li, Y. (2005) A Feminist Vision of Empowerment in Alternative Media Practice: The Case of Photovoice. Paper presented at International Communication Association Annual Conference, New York City, USA. May 2005.
  • Li, Y. (2005) Broadening the Scope of Development Communication Campaigns: Advocating A Role for Advocacy. Paper presented at International Communication Association Annual Conference, New York City, USA. May 2005.
  • Li Y. (2005) Health Advocacy through Photovoice: A Reconsideration. Paper presented at International Communication Association Annual Conference, New York City, USA. May 2005.
  • Sautman, B. & Li, Y. (2008). “Pro-China Demonstrations Among the Chinese Diaspora in North America and Europe”.
  • Li, Y. (2007/2008) “Web-based Presentation of Ethnography on Grassroots Digital Storytelling”

Professional Affiliations

  • ICA
  • NCA

MA Supervisions

  • WU Zhenyu, city branding (Shenzhen)
  • CHEN Yanjun, crisis communication by the airline industry
  • HUANG Jiawen, microblogging as dialogic public relations practice
  • CHANG Hooian, community outreach campaigns by a Macau governmental agency
  • WANG Jieyu, integrated marketing campaigns by small-budget films in mainland China
  • LIANG Xinyuan, city branding (Zhuhai)
  • Katy WONG, fine dinning marketing in Macau

Teaching Area

  • Public Relations
  • Communication for Social Change
  • International Communication
  • Intercultural Communication

Current Courses

  • COMB211 Introduction to Public Relations
  • COMB461 Special Topics on Public Communication: Crisis Communication

Previous Courses

  • BJPC209 Introduction to Public Relations
  • BJPC308 Planning & Strategy in Public Relations
  • BJPC402 Public Communication Theories and Practice
  • ICNM004 International and Intercultural Communication
  • ICNM009 Special Topics on Public Relations
  • COMM405 Communication VI: Ethics & Practice of Persuasion

Contact Details

Faculty of Social Sciences (FSS)
University of Macau
Avenida da Universidade,Taipa, Macao
Room: Humanities & Social Sciences Building (E21), 2060
Telephone: (853) 8822 8968
Fax: (853) 8822 2338
E-mail address: liying@um.edu.mo