Tien Tsung Lee 李天宗

Professor

Administrative Roles

• Head of Department of Communication
• Chair, Departmental Executive Committee

Academic Qualifications

• Ph.D. (Communication & Society, University of Oregon, USA)
• M.A. (Mass Communication, University of Minnesota -Twin Cities, USA)
• B.S. (Journalism-Advertising, University of Oregon, USA)

Editorial Board Memberships

• Asian Journal of Communication (SSCI)
• Journal of Communication (SSCI)
• Journal of Information Society
• Journalism and Mass Communication Quarterly (SSCI)
• Mass Communication and Society (SSCI)
• Newspaper Research Journal

Current Research

• Digital divide
• Global media trust
• The moderation and meditation effects of news and social media
• Social change reflected in entertainment products such as Cantopop

Research Areas

• Media credibility and trust
• Media uses and effects
• Gender and Race in Media
• Political Communication
• Advertising and Public Relations

Publications

Book

• Wu, H. D., & Lee, T.-T. (2009). Media, Politics and Asian Americans. Cresskill, NJ: Hampton Press.

Selected journal articles (since 2016)

• Lee. T.-T., & Hicks, G. R. (2022). Learning to be inclusive? Testing the effects of news media diet on attitudes toward LGT equality. Journal of Homosexuality,69(10), 1703-1720. doi: 10.1080/00918369.2021.1921507
• Chang, K.-K., & Lee, T.-T. (2020). The frame of the house: How elite news sources framed Taiwan’s housing policy. Newspaper Research Journal, 41(1), 88-116. doi:10.1177/0739532919873137
• Barnett, B., & Lee, T.-T. (2019). Chronic pain: Sources’ framing of post-traumatic stress disorder in The New York Times. Media, War & Conflict. doi: 10.1177/1750635219836126
• Barnett, B., Vu, H. T., Duong, H. T, & Lee, T.-T. (2019). Delicate and durable: An analysis of women’s leadership and media practices in Vietnam. International Journal of Media and Cultural Politics, 15(1), 87-108. doi: 10.1386/maco.15.1.87_1
• Lee, T.-T. (2018). Virtual theme collection (invited essay): Trust and credibility in news media. Journalism and Mass Communication Quarterly, 95(1), 23-27.
• Vu, H. T., Lee, T.-T., Duong, H. T., & Barnett, B. (2018). Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587. doi: 10.1177/1077699017714224
• Vu, H. T., Duong, H. T., Barnett, B., & Lee, T.-T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication, 27(6), 648-664.doi: 10.1080/01292986.2017.1318155
• Lee, T.-T., & Fujioka, Y. (2017). Print newspaper readers more politically active. Newspaper Research Journal, 38(3), 340-353. doi: 10.1177/0739532917722976
• Gray, S., Inglish, A., Sodhi, T. S., & Lee, T.-T. (2017). What are they really selling? A content analysis of advertisements during religious television programming. Journal of Media and Religion, 16(3), 104-116.doi: 10.1080/15348423.2017.1361710
• Yamamoto, M., & Lee, T.-T., & Ran, W. (2016). Media trust in a community context: A multilevel analysis of contextual factors predicting Japanese audience’s trust in media. Communication Research, 43(1), 131-154. doi: 10.1177/0093650214565894

Professional Affiliations

• Association for Education in Journalism and Mass Communication
• International Communication Association
• Accrediting Council on Education in Journalism and Mass Communications

Teaching Areas

• Strategic communication (Advertising and Public Relations)
• Diversity in media
• Theories and research methods

Courses Taught

• Gender, Media and Diversity; Quantitative Methods; Advanced News Writing and Reporting in Chinese; Advanced News Writing and Reporting in English; Communication Theories; Academic Writing for Communication Research

Recent Honours

• AEJMC Annual Conference Top Faulty Paper Award: 2019 and 2023
• ICA Annual Conference Top Faculty Paper Award: 2022