澳大學者獲世界新聞教育研究獎 UM scholar receives award from AEJMC and WJEC

澳門大學社會科學學院傳播系助理教授李小勤在法國巴黎舉辦的“第五屆世界新聞教育大會"上榮獲該大會與美國新聞傳播教育協會共同頒發的教師組研究論文並列第三名,這是全場唯一的來自美國以外的大學的獲獎論文。

該論文是李小勤主導並由澳大研究委員會資助的相關研究課題的主要成果之一。當今世界是一個媒體轉型的重要時期,新聞傳播業界與學界的教學、科研都受到巨大的挑戰,在此背景下她領導研究助理在2014-2017年的四年期間追蹤研究華南媒體重鎮廣州的主要生活類型媒體的轉型過程,研究的初步結論是:專精於獨特與合適的“細分市場"(niche),乃是傳統新聞媒體成功轉型的希望之路。此次獲獎,充分説明澳大研究得到了世界新聞傳播教育界的權威認可。

世界新聞教育大會,每三年舉辦一次,其團體成員包括美國、英國等32個國家和地區的新聞傳播教育協會,將全球的新聞專業工作者、研究人員和教育工作者匯聚一堂,探討與交流世界新聞和教學中的最佳實踐、創新與挑戰。第六屆世界新聞教育大會2022年將由北京主辦。

Dr Li Xiaoqin, assistant professor from the Department of Communication, Faculty of Social Sciences, University of Macau (UM), received a third-place award in the faculty paper category in a special research competition organised by the Association for Education in Journalism and Mass Communication (AEJMC). Dr Li received the award at the Fifth World Journalism Education Congress (WJEC), which was held earlier this month in Paris. She was the only scholar from outside the United States to receive an award at the event.

Titled ‘Play Niche: Lifestyle Media Production in the Digital Age in China’, the award-winning paper is the fruit of a research project headed by Dr Li and funded by UM’s Research Committee. By tracking three media organisations in Guangzhou, China, for a period of four years, from 2014 to 2017, Dr Li and her research assistants have found that in this transitional age, the macro- political system unavoidably plays a restrictive role, while the motivation to innovate on the part of the leadership of media organisations is the key factor to winning. Moreover, they found that the original content production based on accurate positioning of the target as a niche player is positively linked to its performance and profitability. Dr Li’s winning the award at the WJEC shows international recognition of the value of UM scholars’ research in the field.

Held every three years, the WJEC is the only global event devoted exclusively to the teaching of journalism. It brings together industry practitioners, researchers, and educators in the field of journalism from around the world, including members of 32 national and regional associations for journalism education. It provides a platform for participants to exchange ideas on best practices, innovations and challenges for journalism and its teaching. The next congress will be held in Beijing in 2022.