Chen Ni

Part-time Lecturer

Academic qualifications

  • Ph.D.(Ohio University, USA)
  • MA (Ohio University, USA)
  • BA (Nanjing Normal University, China)

Research Interest

  • Public relations, corporate communication, integrated communications, and health communication

Teaching Areas

  • public relations, integrated communications

Refereed Journal Articles/Book Chapters

  • 2019 Chen, Ni. Health Communication with Chinese Migrant Workers: Dialogue as an Analytical Framework. Review of Arts and Humanities. Vol 8 (1), pp. 1-12. (Refereed Journal)
  • 2018 Chen, N. & Zhang, Xinlu. Examining the Impact of New/Social Media on Event Communication and Promotion: A Case Study of China (Macau) International Auto Exhibition. International Journal of Multidisciplinary Thought. Vol 7 (1), pp.169-79. (Refereed Journal)
  • 2018 Chen, N. & Culbertson, M. High-minded Utilitarian Public Relations Students Dance to Two Drummers. Journalism & Mass Communication Educator. Vol 73 (1), pp. 83-100. (Refereed Journal)
  • 2018 Chen, N. & Chen, X. . From Excellence to Sunshine Public Relations: A Modified General Theory for Chinese Public Relations Practice. Humanities and Social Sciences Review. Vol 7(1), pp. 337-48. (Refereed Journal)
  • 2017 Chen, X. & Chen, N.  A Comparative Study of Strategic Communication Application by Chinese and Foreign-owned Enterprises to Brand Crisis Management. International Journal of Arts & Sciences. Vol. 9 (4), pp.175-90. (Refereed Journal)
  • 2017 Chen, Ni. Situational Theory of Publics on Public Relations Research and Education [公众情境理]. In Xianhong Chen (Ed.), Public Relations Theories for Contemporary China [中国公共关系学], Beijing: China Communication University Press.
  • 2016 Chen, X., Liu, D. & Chen, N.  Correlation between Strategic Communication and the Worldviews: A Multiple-case Analysis,” [战略传播的世界观: 一个多案例的实证研究] Journalism Bimonthly [新闻大学], Vol. 1, 2016, pp. 96-104. (CSSCI)
  • 2014 Chen, Ni. A Pedagogical Study of Public Relations Education in China,” Journal of Teaching and Education, Vol. 3, No. 2, pp.121-32. (Refereed Journal)
  • 2014 Zhang, S., Huang, W. Cheng, W. and Chen, Ni. Branding Macau’s External Image through Strategic Communication: A Descriptive Study. Fudan Journal of the Humanities and Social Sciences, Vol. 7, No. 4 (SSCI).
  • 2014 Co-author with Ying Li and Gongchen Lin, “Mega Events and Their Influence on National Image Building: A Survey,” [大型事件对国家形象建构的影响:基于对北京奥运会和上海世博会的问卷调查] Journal of Journalism and Communication Research [新闻与传播研究], Vol. 22 (3), pp.5-14. (CSSCI)
  • 2013 Co-author with Mingxin Zhang, Xianhong Chen and Zhengneng Lai, “The Merging ‘Epistemic Community:’ A Comparative Study of Professional Perceptions among PR Professionals in Mainland China and Taiwan,” [正在形成的”认知共同体”:内地与台湾公共关系从业者职业认知比较研究] Journal of Journalism and Communication Research [新闻与传播研究], Vol. 21 (2), pp.35-55. (CSSCI)
  • 2012 Author, “Branding National Images: The 2008 Beijing Summer Olympics, 2012 Shanghai World Expo, and 2010 Guangzhou Asian Games,” Public Relations Review, Vol. 38 (5), pp.731-745. (SSCI)
  • 2012 Co-author with Xianhong Chen and Ouyang Chen, “How Public Relations functions as News Sources in China,” Public Relations Review, Vol. 38 (5), pp. 697-703. (SSCI)
  • 2012 Author, “Beijing’s Political Crisis Communication: An Analysis of Chinese Government Communication in the 2009 Xinjiang Riot,” Journal of Contemporary China, Vol. 21 (75). (SSCI)
  • 2011 Author, “Evolving Chinese Government Spokesperson System,” in Jian Wang (ed.), Soft Power in China: Public Diplomacy through Communication. Palgrave Macmillan, St. Martin’s Press, pp. 73-94.
  • 2010 Author, “Corporate Social Responsibility and Institutionalization of Public Relations: A Case Study of China Light Limited in Hong Kong,” [企业社会责任与公共关系制度化:解析香港中华电力一案] Journal of International Communication [国际新闻界], Vol.11, pp.22-6. (CSSCI)Fitzgerald, R., and Rintel, S. (in press). Reorienting categories as a members’ phenomena. In Tileaga, C, and Stokoe, L. Discursive psychology: classic and contemporary issues. Routledge.
  • 2009 Author, “Institutionalizing Public Relations: A Case Study of Chinese Government Crisis Communication on 2008 Sichuan Earthquake.” Public Relations Review, Vol. 35 (3), pp. 187-98. (SSCI)
  • 2008 Author, “Internal/Employee Communication and Organizational Effectiveness: A Study of the Chinese Corporations in Transition.” Journal of Contemporary China, Vol. 17 (54), pp.167-89. (SSCI)
  • 2005 Author, “Click Away? Chinese College Students’ Perception of and Attitudes toward Online Advertising.” American Review of China Studies, Fall, pp.129-42.
  • 2004 Author, “Public Relations in Hong Kong: An Evolving Field in a Fast-Changing City,” in Krishnamurthy Sriramesh (ed.), Public Relations in Asia: An Anthology. Thomson Publishing, pp. 96-124.
  • 2003 Author, “From Propaganda to Public Relations: Evolutionary Change in the Chinese Government,” Asian Journal of Communication, Vol. 13, (12), pp. 96-121. (SSCI)
  • 2003 Senior co-author with Hugh Culbertson, “Public Relations in Mainland China: An Adolescent with Growing Pains,” in Krishnamurthy Sriramesh and Dejan Vercic (eds.), The Global Public Relations Handbook: Theory, Research, and Practice, New Jersey: Lawrence Erlbaum Associates, Inc. Hillsdale, 2003, pp. 23-45.
  • 2002 Author, “Cultural Beliefs and Chinese-American Communication Juggling: Observations and Implications,” American Review of China Studies, Vol. 3, No.2, Fall, pp. 13-26.
  • 2001 Senior co-author with Hugh Culbertson, “Two Planes Down: The Chinese Embassy in Washington Goes On Line,” Public Relations Quarterly, Vol. 46, (3), pp. 22-6.
  • 2000 Co-author with Mark MacElreath, Lyydmila Azarova, and Valeria Shadrova, “The Development of Public Relations in China, Russia, and the United States,” in Robert L. Head (ed.), Handbook of Public Relations. SAGE Publications, pp. 665-74.
  • 2000 Senior co-author with Hugh M. Culbertson, “Nationality 1, Audience 0: A Study of Factors Shaping News About the 1997 Hong Kong Handover,” International Communication Bulletin, Vol. 36, No. 1-2, Spring, pp. 4-19.
  • 1997 Co-author with Hugh Culbertson, “Communitarianism: A Foundation for Communication Symmetry,” Public Relations Quarterly, Summer, pp. 36-41.
  • 1996 Senior co-author with Hugh Culbertson, “Guest Relations: A Demanding but Constrained Role for Lady Public Relations Practitioners in Mainland China,” Public Relations Review, Vol.22, (3), pp. 279-96. (SSCI)
  • 1996 Co-editor with Hugh Culbertson, International Public Relations: A Comparative Analysis. New Jersey: Lawrence Erlbaum Associates, Inc. Hillsdale.
  • 1996 Author, “Public Relations in China: An Introduction and Development of An Occupational Field,” in Hugh Culbertson and Ni Chen, eds., International Public Relations: A Comparative Analysis. New Jersey: Lawrence Erlbaum Associates, pp. 121-54.
  • 1996 Co-author with Hugh Culbertson, “Public Relations Education in the U.S.: Can It Broaden International Students’ Horizons?” in Hugh Culbertson and Ni Chen (Eds.), International Public Relations: A Comparative Analysis. New Jersey: Lawrence Erlbaum Associates, pp. 397-416.
  • 1994 Author, “Public Relations Education in the People’s Republic of China,” Journalism Educator, Spring, pp. 14-22. (SSCI)
  • 1992 Senior co-author, “Two Contrasting Approaches of Government Public Relations in Mainland China,” Public Relations Quarterly (Fall), pp.36-41.
  • 1989 Co-author, “Obituaries for Presidential Primary Campaigns: Spot News or Interpretation,” Newspaper Research Journal (Winter), Vol. XI, No.1, pp.52-67. (SSCI)

Courses Taught

  • Introduction to Public Relations
  • Public Relations Planning and Strategy
  • Crisis Management
  • Special Topics on Public Relations (MA)

Contact Details

Faculty of Social Sciences (FSS)
Humanities & Social Sciences Building (E21B), 2049
Tele:(853)8822 4021