24/08/2023 (Thursday) 12:50-13:50 E21B-G002

Liberal-conservative ideology and communication research: Different paths and nooks


The dimensions and implications of liberal-conservative ideology have been studied in such disciplines as political science, psychology, and communication. Instead of focusing on one study, this talk reviews the evolving attempts by a communication researcher interested in the effects of liberal-conservative ideology. Topics include trust in the news media, the lifestyles of consumers, the connection between media use and attitudes toward the egalitarian issues of minority groups, and audience members’ media diet.


Professor Tien Tsung LEE attended Shih Hsin University, the University of Minnesota, and the University of Oregon. Before joining UM, he served as the William Allen White Professor and Associate Dean at the William Allen White School of Journalism and Mass Communications, University of Kansas. He is currently a professor and the Head of the Department of Communication in the Faculty of Social Sciences at the University of Macau. He is on the editorial board of four SSCI journals: Mass Communication and Society, Asian Journal of Communication, Journalism and Mass Communication Quarterly, and Journal of Communication.