MA in Communication


This MA degree program aims to help current and prospective communication professionals attain conceptual and theoretical knowledge in mass communication and digital media, and their social and cultural effects. The rapid development of the Internet, Multi-media Technology, and the IT industry has created a new horizon for communication industries and for communication studies. Understanding the uses, effects, and consequences of these technologies will help position professionals more competitively in media industries. Further more, students who wish to pursue studies beyond the MA receive a solid foundation for such work.

All courses in the program are conducted entirely in English. Therefore, aside from the course content, students also benefit from an improved ability to communicate effectively in written and spoken English.

2018 – 2019 Study Plan

For more details, please download the file here.

Program Structure

The curriculum will be implemented from the Fall semester of 2017.

Current Program
New Program
6 Compulsory Courses 3 Compulsory Courses
2 Elective Courses 5 or 6 Elective Courses
4 Courses per semester 3 Courses per semester
“Academic” Thesis option only “Academic”, “Creative” or “Applied” Thesis Options
Two years to completion Two years to completion

Changes to the program were made in response to comments from Faculty and students who desired greater flexibility. The new program responds by reducing the number of compulsory courses and offering more thesis options. It also spreads the time required to complete course work from 2 semesters to 3. We believe this will help you make a better transition from undergraduate to graduate studies, comprehend the knowledge and skills taught in each course, and be better prepared to complete the program.

Admission Requirements and Number of Students

  • Students will be admitted in accordance with the University Admission Regulations.
  • The Master in Communication and New Media program can be taken by students who graduated with a four-year degree (Licenciatura or equivalent) in communication or communication-related disciplines, with a minimum overall grade point average of 70% (C+; 2.3 on a 4.0 GPA scale; 14 on a 20 point of scale according to the portuguese system).
  • preference will be given to applicants with a background in social science and well-developed research interest in journalism or communication.
  • All applicants MUST have a minimum TOEFL score of 580 (paper-based test) or 237 (computer-based test) or 93 (internet-based test) or have a minimum IELTS score of 6.5 or have a minimum score of 500 for New College English Test Band Six (CET6) of Chinese mainland or its equivalence unless they:
    • obtained a grade C or above in the Use of English in Advanced Level Examinations; or
    • hold a Bachelor’s degree in English from a recognized university
    • produce other proof of English proficiency accepted by the admissions committee.
  • Applicants are required to submit a statement of their study plan with relevance to their career objectives and professional interests. In addition, they have to produce their undergraduate transcripts as well as two letters of reference from academic and/or professional sources.
  • The University of Macau, through the Faculty of Social Sciences & Humanities, will accept a minimum number of ten (10) and a maximum number of twenty-five (25) students for the program. Additional applicants will be placed on the waiting list.

Studentship Support

  • A limited number of MA Studentships are available. Application for studenship is made at the start of Academic Year. Studentship applicants are required to submit a short research proposal in English

Revised Courses

Three Compulsory Courses
Course Code Course Title Course Title (Chin.) Lecturer Hours Credits
1 Theories of Mass Communication 大眾傳播理論 3 3
2 Research Methods of Mass Communication 大眾傳播研究方法 3 3
3 New Media and Communication Studies 新媒體傳播研究 3 3
Elective Courses
4 Special Topics on Journalism and E-News 新聞學與電子新聞專題 3 3
5 Special Topics on Advertising 廣告學專題 3 3
6 Special Topics on Public Relations 公共關係學專題 3 3
7 Communication and Social Change 傳播與社會變遷 3 3
8 Media Functions and Management 媒體功能與管理 3 3
*9 Digital Media 電子媒體 3 3
10 Professional Writing in English 英語專業寫作 3 3
11 Communication Patterns and Culture in Greater China 大中華地區文化與傳播模式 3 3
12 International and Intercultural Communication 國際與跨文化傳播 3 3
13 Public Opinion 公眾輿論學 3 3
*14 Special Topics on Communication and Society 傳播與社會專題 3 3
*15 Special Topics on Communication and Culture 傳播與文化專題 3 3
*16 Special Topics on Communication Research 傳播研究專題 3 3
*17 Creative and Cultural Industries: A Media Studies Approach 文化創意產業之媒體研究方法 3 3
*18 Internship 實習 3 3
19 Thesis 論文

* New or Revised Course Description

*9. Digital Media

In this course transdisciplinary approaches will be used to study digital media in everyday practices, that includes existing and emerging technologies. Students will create original content and gain practical skills in software and imaging technologies.

*14. Special Topics on Communication and Society

This course guides students to examine a range of theories and critical perspectives on communication and society. Covers a range of research contexts and outcomes. Content areas vary according to instructor and student interest.

*15. Special Topics on Communication and Culture

This course examines interactions between communication and culture as experienced in virtual, mediated and face-to-face contexts. Covers a range of perspectives and research outcomes. Content areas vary according to instructor and student interest.

*16. Special Topics on Communication Research

This course provides in-depth training on a particular research method. Content areas vary according to instructor and student interest.

*17. Creative and Cultural Industries: A Media Studies Approach

This course will draw from a variety of disciplines that focus on popular media production and reception. Particular attention will be directed toward creative and cultural industries in Macao and beyond.

*18. Internship

Students receive credit for their professional training placement in cooperation with local corporations, agencies, and organizations. They apply communication knowledge and skills to real-life contexts, and may apply this to writing a thesis. A student’s company may be considered as professional training placement for the internship. Documentation is required for internship responsibilities and hours. Performance is evaluated by the student’s thesis supervisor in collaboration with the internship site director. While students who write an Applied thesis are encouraged to complete an internship, this elective is not a pre-requisite.

Thesis Options

The thesis options of “Academic” “Creative” and “Applied” follow a model adopted by many universities in Hong Kong. The number of courses to complete the degree will be 8 if you write an Academic or Creative thesis and 9 if you write an Applied thesis. However, the expected time to complete the degree, two years, remains unchanged.

(1) Academic thesis. Successfully complete 8 courses and then write the thesis. The student designs a study, collects original data, analyzes and writes findings. The written document should normally be between 7,000 to 10,000 words.

(2) Creative thesis. Successfully complete 8 courses and then write the thesis. The creative thesis is composed of two parts, an original production of any genre, and a write-up providing aims, purposes and justifications for the production that includes a sound understanding of creative histories pertaining to the chosen genre. Students are encouraged to maintain a production dossier with pictures, production notes, and other artifacts. The length of the written document should normally be between 6,000 to 8,000 words.

(3) Applied thesis. Successfully complete 9 courses and then write the thesis. A student writes an applied document which may be based upon a professional attachment or internship with a company, campaign strategy, advertising campaign, etc. Under the supervisor’s guidance, the student completes a written document that describes and analyzes an applied activity. The length of the written document should normally be between 5,000 to 7,000 words.