Tien Tsung Lee 李天宗


Administrative Roles

  • Head of Department of Communication
  • Chair, Departmental Executive Committee

Academic Qualifications

  • Ph.D. (Communication & Society, University of Oregon, USA)
  • M.A. (Mass Communication, University of Minnesota -Twin Cities, USA)
  • B.S. (Journalism-Advertising, University of Oregon, USA)

Editorial Board Memberships

  • Asian Journal of Communication (SSCI)
  • Journal of Communication (SSCI)
  • Journal of Information Society
  • Journalism and Mass Communication Quarterly (SSCI)
  • Mass Communication and Society (SSCI)
  • Newspaper Research Journal

Current Research

  • Digital divide
  • Global media trust
  • The moderation and meditation effects of news and social media
  • Social change reflected in entertainment products such as Cantopop

Research Areas

  • Media credibility and trust
  • Media uses and effects
  • Gender and Race in Media
  • Political Communication
  • Advertising and Public Relations



  • Wu, H. D., & Lee, T.-T. (2009). Media, Politics and Asian Americans. Cresskill, NJ: Hampton Press.

Selected journal articles (since 2016)

  • Lee. T.-T., & Hicks, G. R. (2022). Learning to be inclusive? Testing the effects of news media diet on attitudes toward LGT equality. Journal of Homosexuality,69(10), 1703-1720. doi: 10.1080/00918369.2021.1921507
  • Chang, K.-K., & Lee, T.-T. (2020). The frame of the house: How elite news sources framed Taiwan’s housing policy. Newspaper Research Journal41(1), 88-116. doi:10.1177/0739532919873137
  • Barnett, B., & Lee, T.-T. (2019). Chronic pain: Sources’ framing of post-traumatic stress disorder in The New York Times. Media, War & Conflict. doi: 10.1177/1750635219836126
  • Barnett, B., Vu, H. T., Duong, H. T, & Lee, T.-T. (2019). Delicate and durable: An analysis of women’s leadership and media practices in Vietnam. International Journal of Media and Cultural Politics15(1), 87-108. doi: 10.1386/maco.15.1.87_1
  • Lee, T.-T. (2018). Virtual theme collection (invited essay): Trust and credibility in news media. Journalism and Mass Communication Quarterly95(1), 23-27.
  • Vu, H. T., Lee, T.-T., Duong, H. T., & Barnett, B. (2018). Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly95(3), 565-587. doi: 10.1177/1077699017714224
  • Vu, H. T., Duong, H. T., Barnett, B., & Lee, T.-T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication27(6), 648-664.doi: 10.1080/01292986.2017.1318155
  • Lee, T.-T., & Fujioka, Y. (2017). Print newspaper readers more politically active. Newspaper Research Journal38(3), 340-353. doi: 10.1177/0739532917722976
  • Gray, S., Inglish, A., Sodhi, T. S., & Lee, T.-T. (2017). What are they really selling? A content analysis of advertisements during religious television programming. Journal of Media and Religion16(3), 104-116.doi: 10.1080/15348423.2017.1361710
  • Yamamoto, M., & Lee, T.-T., & Ran, W. (2016). Media trust in a community context: A multilevel analysis of contextual factors predicting Japanese audience’s trust in media. Communication Research43(1), 131-154. doi: 10.1177/0093650214565894

Professional Affiliations

  • Association for Education in Journalism and Mass Communication
  • International Communication Association
  • Accrediting Council on Education in Journalism and Mass Communications

Teaching Areas

  • Strategic communication (Advertising and Public Relations)
  • Diversity in media
  • Theories and research methods

Courses Taught

  • Gender, Media and Diversity; Quantitative Methods; Advanced News Writing and Reporting in Chinese; Advanced News Writing and Reporting in English; Communication Theories; Academic Writing for Communication Research

Recent Honours

  • AEJMC Annual Conference Top Faulty Paper Award: 2019 and 2023
  • ICA Annual Conference Top Faculty Paper Award: 2022

Contact Details

Faculty of Social Sciences (FSS)
Humanities & Social Sciences Building (E21B), 2041-a
Tel: 8822 8387
Email: ttlee@um.edu.mo