UM student receives Best Paper Award from Chinese Association for History of Journalism and Mass Communication

澳大學生獲中國新聞史學會頒優秀論文獎

Yu Fei, a PhD student from the Department of Communication, Faculty of Social Sciences, University of Macau (UM), recently received a Best Paper Award from the Chinese Association for the History of Journalism and Mass Communication at the association’s 2018 annual meeting in Hangzhou. The association is the only national association in the field of journalism and communication in China. Titled ‘Exploring the Effects of New Media on Guanxi in Chinese Public Relations Agency’, Yu’s paper discusses the current status of public relations in China, using a combination of online survey and in-depth interviews of public relations practitioners from different cities. The event attracted over 1000 representatives from China, the United States, Australia, Singapore, and the Asia-Pacific region.

澳門大學社會科學學院傳播系博士生于飛,參與在杭州舉辦的中國新聞史學會2018年學術年會,並在會上榮獲優秀論文獎。中國新聞史學會是中國新聞與傳播學界唯一的國家一級學會,是中國新聞與傳播學界最重要的學術平台。

是次獲獎論文題目為“探尋新媒體對中國公關公司中關係的影響”,旨在研究當今中國公共關係的歷程。研究結合了網絡調查問卷、公關從業人員深度訪談的內容和研究結果,從業人員主要來自不同城市及公關組織。是次論文為中國現代公共關係研究提供了豐富的參考資料。

會議吸引了來自中國、美國、澳大利亞、新加坡及亞太區域內超過一千名代表參與。此次學術大會促進了國際化交流,希望能引領中國新聞與傳播學術的進一步發展。