UM student receives Best Paper Award from Chinese Association for History of Journalism and Mass Communication


Yu Fei, a PhD student from the Department of Communication, Faculty of Social Sciences, University of Macau (UM), recently received a Best Paper Award from the Chinese Association for the History of Journalism and Mass Communication at the association’s 2018 annual meeting in Hangzhou. The association is the only national association in the field of journalism and communication in China. Titled ‘Exploring the Effects of New Media on Guanxi in Chinese Public Relations Agency’, Yu’s paper discusses the current status of public relations in China, using a combination of online survey and in-depth interviews of public relations practitioners from different cities. The event attracted over 1000 representatives from China, the United States, Australia, Singapore, and the Asia-Pacific region.