e-services | The Department of Communication

Prof.Wu Mei’s new book on internet mercenaries and viral marketing published by the world’s leading publisher of new media studies

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Prof. Wu Mei from the Department of Communication, University of Macau (UM), has published a new book entitled “Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media” through IGI Global, a leading publisher of new media studies. Co-authored with two other scholars from the Chinese University of Hong Kong and Tsinghua