25/03/2021    (Thursday) 13:00-14:00 E21B-G002 Global Digital Culture Industry: The Case of TikTok/Douyin This talk unpacks the integrated ways in which Douyin makes trending items (爆款) for monetization. Differing from the umbrella term “viral video,”

18/03/2021    (Thursday) 13:00-14:00 E21B-G002 Monetised Digital Platforms: The discursive, multi-modal techniques of China’s female and male wanghong (internet celebrities) The development and spread of the internet and social media technologies across China have provided

04/03/2021    (Thursday) 13:00-14:00 E21B-G002 Reaching for the stars: DingTalk and the Multi-platform creativity of a ‘one-star’ campaign. The rapid development of social media and mobile technologies has given rise to numerous forms of creative

04/02/2021    (Thursday) 13:00-14:00 E21B-G002 The power of liberal-conservative ideology and its connection with media use Instead of focusing on a single study, this talk will discuss the role of ideology in American politics

22/01/2021    (Friday) 13:00-14:00 E21B-G002 Sketching landscapes in discourse analysis (1978–2018): Key scholars, influential works, and trending research topics John Swales’ 1986 article ‘Citation analysis and discourse analysis’ was the first to apply citation analysis

31/10/2019   (Thursday) 13:00-14:00 E21B-G002 The Fun We Enjoyed Should Never Be Taken For Grante This talk introduces how "the politics of fun" is an important issue of social and cultural research. Since the Twentieth Century, the American Strength