Prof. Fanny Fong Yee CHAN
13/04/2023 (Thursday) 13:00-14:00 E21B-G002 Product Placement Research: Where We’ve Been and Where We’re Going? Abstract: Product placement, or the integration of branded information in media content, has been extensively studied in the past few decades and is regarded as a hot topic which gets hotter (Taylor 2011). Previous research has made significant