Dr Shuaishuai WANG
25/03/2021 (Thursday) 13:00-14:00 E21B-G002 Global Digital Culture Industry: The Case of TikTok/Douyin This talk unpacks the integrated ways in which Douyin makes trending items (爆款) for monetization. Differing from the umbrella term “viral video,” trending items represent the audiovisual assemblage of creators, sounds, filters, effects, stickers, word bubbles, and possibly, embedded links