Topic: Residuals of the Past

Guest Speaker: Prof. Steve GUO

Professor and Head of the Department of Journalism School of Communication

Hong Kong Baptist University

Date & Time:

21 March 2014 (Friday) 3:00-5:00PM

Venue: JG07

Language: English

The talk will focus on three aspects of content analysis in communication research: 1) manifest vs. latent content and their theoretical and social implications; 2) motivations and resources in regard to content analysis; and 3) a walkthrough of the coding procedure. The thorny issues of reliability and validity in content analysis will be discussed and examples will be profusely cited to illustrate conceptual points.

All are welcome.