Topic: Residuals of the Past
Guest Speaker: Prof. Steve GUO
Professor and Head of the Department of Journalism School of Communication
Hong Kong Baptist University
Date & Time:
21 March 2014 (Friday) 3:00-5:00PM
The talk will focus on three aspects of content analysis in communication research: 1) manifest vs. latent content and their theoretical and social implications; 2) motivations and resources in regard to content analysis; and 3) a walkthrough of the coding procedure. The thorny issues of reliability and validity in content analysis will be discussed and examples will be profusely cited to illustrate conceptual points.
All are welcome.